Small Business Websites
Small business owners know you never really turn off your brain on thinking business. My gardening plans were foiled by the rain this morning. Instead of going back to bed, I took the quiet morning to comb through the website, make several updates, and ensure my education intention is primary.
Of course, as a business owner, I want people to choose my business over competitors, but if you read my website, this is not the primary goal of the informative pages. I see so many shops (and other businesses) use their websites as a giant sales pitch. I'm not saying you're not supposed to be selling yourself because we definitely do, but you need to build the connection to the right customer.
I have been building our business websites since I was in high school and college. I can specifically remember sitting in classes and making changes. In the middle of class, an idea would come to me, and I could not wait to create the change. I remember the shock in people's faces when they'd ask who built it, and I'd say me. And the number of times we have been plagiarized is astonishing.
The thing I keep in mind when building our business website and maybe a few things other entrepreneurs may want to consider;
Your website needs to be useful to the client. Can they learn something? I generally try to put enough information for consumers to make better-informed decisions without talking to someone.
Your website needs to set clear expectations of the type of relationship you will have with your client. Can the client already accurately guess how a conversation would go between you two?
Your website needs to be simple. Can they easily navigate it? I am guilty of having a large website. And if someone is in a rush, they will miss things. I have two different approaches to my website,
I'm a big believer in funneling to more specific information. When I map out a new website, I write down the key things I aim to highlight and then make a tree of how more specification information connects to the idea. Home Page > Services > Testing Services > A/C Performance Test > How the A/C System Works > Types of Problems > Book a Service.
Based on Google Analytics page traffic flow, I have quick links for commonly looked at pages right off the home page. Let's face it, many in this day and age; don't want to read or understand how something works and want the answers only.